Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes's holdings
a portion of RealClearPolitics. Together these sites reach more than 27 million unique visitors each
month. Forbes.com employs the slogan "Home Page for the World's Business Leaders" and claimed, in
to be the world's most widely visited business web site. The 2009 Times report said that, while "one
of the top five financial sites by traffic off an estimated $70 million to $80 million a year in
yielded the hoped-for public offering".
Forbes.com uses a "contributor model" in which a wide network of "contributors" writes and publishes
articles directly on
the website. Contributors are paid based on traffic to their respective Forbes.com pages; the site
received contributions from over 2,500 individuals, and some contributors have earned over
according to the company. Forbes currently allows advertisers to publish blog posts on its website
regular editorial content through a program called BrandVoice, which accounts for more than 10
of its digital revenue. Forbes.com also publishes subscription investment newsletters, and an online
guide to web sites, Best of the Web. In July, 2018 Forbes deleted an article by a contributor who
that libraries should be closed, and Amazon should open bookstores in their place.
David Churbuck founded Forbes's web site in 1996. The site uncovered Stephen Glass's journalistic
fraud in The New Republic
in 1998, an article that drew attention to internet journalism. At the peak of media coverage of
Toyota sudden unintended acceleration in 2010, it exposed the California "runaway Prius" as a hoax,
well as running five other articles by Michael Fumento challenging the entire media premise of
cars gone bad. The site, like the magazine, publishes many lists focusing on billionaires and their
especially expensive homes, a critical aspect of the website's popularity.
Currently, the website also blocks internet users using ad blocking software (such as Adblock Plus)
from accessing articles,
demanding that the website be put on the ad blocking software's whitelist before access is
Forbes argues that this is done because customers using ad blocking software do not contribute to
site's revenue. Malware attacks have been noted to occur from Forbes site.